Community involvement (CI) is an essential consideration for companies of any size committed to sustainability and corporate social responsibility (CSR). CI requires strategic planning and action to be effective -- just like the" other" components of CSR (ethics and governance, human rights, and marketplace, workplace, and environmental policies and practices). Don't default to using to a shotgun approach for your company's community contributions. Instead, invest scarce resources in ways that provide mutual benefits - maximizing impact on the causes you care most while also positively addressing your business goals. This webinar will debunk the five myths of community involvement, give you an overview of the menu of options for contributions and commerce with nonprofits/NGOs, and present four types of business benefits beyond the obvious "feel good factor" and tax deductions. Learn how your community involvement can be a strategy to help achieve your business goals.

Includes one hour web-based visual presentation with telephone/conference call audio.
Wednesday, February 13, 2008 4:00 - 5:00 pm (ET)
Trainer: Susan Hyatt