Are you a nonprofit looking to develop partnerships with businesses as part of your sustainability strategy but need some new ideas? This toolkit includes a 128-page workbook with tips, tools, and examples and three audio CDs with three hours forty minutes of training.

The toolkit was developed to assist busy nonprofit professionals and board members in designing more effective relationships with businesses for resource development in ways that are sustainable over time and provide real benefit to both organizations.

REGULAR PRICE: $99.95
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The following is the table of contents from the workbook to show you the great information provided by the toolkit.

CONTENTS

About Business Nonprofit Connections, Inc.
Meet Your Trainer: Susan Hyatt
Toolkit Overview: Designing Strategic Connections with Businesses

I. The Big Picture: What is Sustainability?
Strategies for Building Sustainability
WORKSHEET: Four Components of Sustainability
Creating Your Resource Development Plan
WORKSHEET: Where Do Your Resources Come From?
WORKSHEET: Resource Development Sources
WORKSHEET: Diversifying Your Resource Development Sources

II. Getting Up to Speed: Understanding Business Trends and Needs
Recent Trends in Community Involvement
Collaboration Continuum: Partnership Characteristics
Key Statistics on Business Social Responsibility
New Paradigm for Business Success
Five Components of Socially Responsible Business
Sample Business Benefits and Goals
Terminology

III. Developing Effective Connections
WORKSHEET: Characteristics of Mutually Beneficial Connections
WORKSHEET: Are You Getting In Your Own Way? Limiting Beliefs and Stereotypes
Benefits of Partnering

IV. The 10 Steps to Designing Effective Connections with Businesses
Step 1: How Has It Worked? Reflect on Experience to Date
WORKSHEET: Past Experience with Business Connections
WORKSHEET: Overview of Current Business Connections
What Holds You Back?

Step 2: What Are Business Needs? Think from Their Shoes
Why Businesses Give Back
Six Myths of Business Involvement in the Community
Business Benefits of Community Involvement
Four Types of Business Connections

Step 3: Clarify Your Mission and Assets
WORKSHEET: Mission: What Is It You Do?
WORKSHEET: What Are Your Nonprofit Assets?
Organizational Capacity

Step 4: Clarify Your Range of Needs
WORKSHEET: Business Assets

Step 5: Identify Ways to Connect
20 Ways to Partner with Businesses

A. Dollars
1. Grants
2. Cash Donation
3. Point-of-Purchase Customer Donations
4. Customer Billing Add-Ons
5. Fundraising Sales Programs
6. Employee-Related Grants and Fundraising

B. People
7. Volunteers
8. Pro Bono Services

C. In-Kind
9. Pro Bono Products
10. Equipment
11. Space
12. Company Equity / Stock

D. Patronage
13. Event Sponsorships
14. Paid Advertising
15. Cause-Related Marketing
16. Licensing
17. Endorsements
18. Premiums
19. Vendor Relationships -- Products and Services
20. Joint Programming Using a Commerce Model

Step 6: Identify Potential Businesses and Their Needs
Considerations
WORKSHEET: Identify Business Goals
WORKSHEET: Identify Potential Partners
Research First!
WORKSHEET: Business Data Sheet

Step 7: Make the Ask
WORKSHEET: Who Do You Know?

Step 8: Develop and Manage the Relationship
Five Stages of Partnership Development
The Seven C's of Strategic Collaboration
Key Area in Partnership Management

Step 9: Assess Success
Measuring Success
Possible Results for Evaluation
Objectives: Define Your Purpose
WORKSHEET: Connections Objective Checklist
WORKSHEET: Business-Nonprofit Partnership Objectives
WORKSHEET: Business-Nonprofit Objectives
WORKSHEET: Measurement Plan

Step 10: Telling the Story and Giving Thanks and Recognition
WORKSHEET: Telling Your Story

V. Appendix
Glossary of Terms
Resources
Organizations
Books